A face-scan camera is a camera whose software turns a face into biometric data, which Section 26 of the PDPA treats as sensitive. Clause 3.3.1 of the NCSA guideline on AI-enabled CCTV says a security purpose does not automatically justify facial recognition. This article is for owners, HR and DPOs who must show a reason, with a table of less intrusive options.
- NCSA guideline clause 3.3.1: installing a camera for security does not automatically make facial recognition necessary.
- PDPA Section 26: biometric data such as facial recognition data needs explicit consent, or one of the exceptions listed in that section.
- Clause 3.3.3 lists seven safeguards to weigh before using face scanning, from purpose limits to deletion and access logs.
- Deleting the video does not delete the face template or other AI-generated data; clause 3.3.9 says to track each type.
- The NCSA document is a recommendation without binding force; the PDPA is the law.
A retailer installs cameras to stop stock going missing. Later the vendor suggests switching on face recognition as well, so the shop can spot regulars, flag people with a record and see what time each employee arrives. Many organisations say yes at this point without asking when the old camera was ever allowed to do this new thing.
The AI-enabled CCTV guideline from Thailand's National Cyber Security Agency (NCSA) answers that in clause 3.3.1. A camera installed for one purpose should not be assumed to permit every kind of AI use of the footage.
This article reads clauses 3.3.1 to 3.3.4 of that guideline together with Section 26 of the Personal Data Protection Act B.E. 2562 (2019) (PDPA). It ends with a table of which jobs can plausibly justify a face scan and which have lighter alternatives. Signage, footage retention and police requests are covered in CCTV in the workplace under the PDPA and are not repeated here.
The NCSA guideline exists only in Thai so far. The quotations below are the Thai original, and each is explained in English right after it. The PDPA quotations are in the unofficial English translation held in our law library.
Can we switch on face recognition on a camera we installed for security?
Not on the strength of the security purpose alone. Clause 3.3.1 treats installing a camera and enabling an AI capability as two decisions, each needing its own purpose and necessity.
การติดตั้งกล้องเพื่อวัตถุประสงค์หนึ่งไม่ควรถูกตีความโดยอัตโนมัติว่าสามารถนำข้อมูลไปใช้กับความสามารถของ AI ทุกประเภทได้โดยไม่ต้องพิจารณาวัตถุประสงค์และข้อกำหนดที่เกี่ยวข้องเพิ่มเติมตัวอย่างเช่น การใช้ CCTV เพื่อรักษาความปลอดภัยของสถานที่ ไม่ได้หมายความโดยอัตโนมัติว่ามีความจำเป็นต้องเปิดใช้การรู้จำใบหน้า (Facial Recognition) การติดตามบุคคลข้ามพื้นที่ หรือการวิเคราะห์คุณลักษณะของบุคคลทุกกรณีThat is the situation many buyers are in. The camera was bought because of theft, yet the software has a recognition mode a click away. Clause 3.3.1 says that click needs a justification of its own, separate from the one used to put the camera up.
The guideline does not ban facial recognition. It sets five questions an organisation should be able to answer before enabling it.
- What is the AI used for?
- What data does it need?
- What data or results does it create?
- Who uses the results?
- What do they do with them?
Try the five questions on staff time-keeping. The AI confirms who arrived and when. It needs employee face images and a face template. The result is a clock-in time. HR or payroll uses it to calculate pay or to decide on lateness, which affects the employee directly. The answers should be written down, not left in a manager's head.
What kind of data is a face template under the PDPA?
It is sensitive data under Section 26. The Act's English translation says 'biometric data'. The Thai text of the Act and the Thai text of the NCSA guideline use two slightly different words for it, but both describe data from a person's physical or behavioural traits that can identify them, so in practice they can be read as the same thing.
Any collection of Personal Data pertaining to racial, ethnic origin, political opinions, cult, religious or philosophical beliefs, sexual behavior, criminal records, health data, disability, trade union information, genetic data, biometric data, or of any data which may affect the data subject in the same manner, as prescribed by the Committee, is prohibited, without the explicit consent from the data subject, except where:
The biometric data in paragraph one shall mean the Personal Data arising from the use of technics or technology related to the physical or behavioral dominance of Person, which can be used to identify such Person apart from other Persons, such as the facial recognition data, iris recognition data or fingerprint recognition data.
Note the wording: data arising from technology used to identify a person. An ordinary photo of a face is general personal data. The template a program extracts from it in order to match people is what falls under Section 26. That is why the same camera can sit on either side of the line depending on whether recognition is on.
Section 26 lists five exceptions to the explicit-consent rule, such as preventing danger to the life of someone who cannot consent, or establishing or defending legal claims. One observation by the author: the list has no counterpart to the legitimate-interests ground that Section 24 (5) offers for ordinary personal data. Anyone planning to rely on that ground for a face scan should read both sections side by side and take advice from their own lawyer.
(5) it is necessary for legitimate interests of the Data Controller or any other Persons or juristic persons other than the Data Controller, except where such interests are overridden by the fundamental rights of the data subject of his or her Personal Data;
Can we simply ask staff for consent?
You can ask, but an employee's consent to an employer can be challenged as not freely given. Section 19 tells the controller to take that into account as far as possible.
In requesting consent from the data subject, the Data Controller shall utmost take into account that the data subject's consent is freely given.
A safer workplace approach, offered here as the author's suggestion and not as statutory wording, is to give staff who decline a different way to clock in, with no penalty or disadvantage. If the organisation offers no alternative at all, staff cannot realistically refuse, and the word 'consent' on the form carries much less weight.
What should we check before switching a face scan on?
Three clauses run in sequence: how much to collect (3.3.2), which safeguards a biometric system needs (3.3.3), and how far the system tracks or links people (3.3.4). All of them are things to weigh. None sets a fixed number or deadline.
Clause 3.3.2: do not collect more just because the system can
องค์กรควรจำกัดการเก็บ ใช้ เปิดเผย และจัดเก็บข้อมูลให้เหมาะสมกับวัตถุประสงค์และความจำเป็นโดยไม่ควรเก็บข้อมูลเพิ่มเติมเพียงเพราะระบบ AI มีความสามารถทางเทคนิคในการสร้างหรือวิเคราะห์ข้อมูลดังกล่าวได้The clause counts what the system produces, not only the source video. It lists seven kinds: video, metadata, detection or classification results, tracking data, biometric data or templates, derived or inferred data, and alert or AI decision history. Anyone who has built a record of processing will recognise this as the list of data types to enter.
Clause 3.3.3: safeguards for biometric data
กรณีระบบมีการประมวลผลข้อมูลชีวมิติ เช่น การรู้จำใบหน้า องค์กรควรพิจารณาความชอบด้วยกฎหมาย วัตถุประสงค์ ความจำเป็น และมาตรการคุ้มครองข้อมูลตามข้อกำหนดที่เกี่ยวข้องก่อนนำความสามารถดังกล่าวมาใช้Clause 3.3.3 then lists seven measures to consider according to risk. They work well as an internal questionnaire before purchase approval.
- Limit purpose and scope, for example face match only at the server-room door, not on every camera in the building.
- Limit who and what can access the data, including people and systems that can call up templates.
- Protect the template: ask the vendor how it is encrypted and where it is stored.
- Set a retention period, as a number the organisation decides and writes down.
- Control onward transfer and linking to other databases, for example no matching against the customer database.
- Delete when no longer needed, including a step that deletes the template when an employee leaves.
- Log and review significant access or use.
The guideline points to ISO/IEC 24745 as a reference for protecting biometric data and ISO/IEC 19795-1 for performance testing. Clause 3.2.7 adds ISO/IEC 30107 on presentation attacks. These are technical standards the organisation 'may consider', not obligations, and clause 3.2.7 itself warns that using them does not replace the lawfulness question.
การใช้มาตรฐานทางเทคนิคดังกล่าวไม่ใช้แทนการพิจารณาความชอบด้วยกฎหมาย ความจำเป็นความได้สัดส่วน วัตถุประสงค์ และผลกระทบต่อบุคคลIn plain terms, a vendor with a certificate cannot answer for the organisation whether it has a reason to scan employees' faces. That question belongs to the controller.
Clause 3.3.4: tracking and linking
Clause 3.3.4 warns that AI lets camera data follow a person across time, places or systems, and combine with other sources to create new information about them. A shop that matches customers' faces to purchase history, or a factory that ties face and clock-in time to payroll, is in this picture.
ข้อมูลที่แต่ละส่วนอาจมีผลกระทบไม่สูงเมื่อพิจารณาแยกกัน อาจมีผลกระทบเพิ่มขึ้นอย่างมีนัยสำคัญเมื่อถูกสะสม เชื่อมโยง หรือนำมาวิเคราะห์ร่วมกันการมีความสามารถทางเทคนิคในการติดตามบุคคล ไม่ควรถือเป็นเหตุผลเพียงพอในการเปิดใช้ความสามารถดังกล่าวThe second quotation, from clause 6.2.2 on identifying and tracking people, makes the same point as clause 3.3.2: 'can' is not 'has a reason to'. If tracking or linking changes the level of impact significantly, clause 3.3.4 says to go back and reassess under clause 3.1.
Which uses can justify biometrics, and what is the lighter alternative?
The table below is the author's own suggestion for thinking through the structure of clause 3.3.1. It is not wording from the guideline or from any law, and it is not a ready-made answer. An organisation's specific reasons can change the outcome.
| Purpose | Biometrics? | Lighter alternative |
|---|---|---|
| Deter theft, review footage after an incident | No face recognition; the guideline's own example in 3.3.1 | Ordinary cameras, limited viewers, set retention, and a log of who viewed footage |
| Staff time-keeping | Hard to justify unless proxy clock-ins are a proven problem | Staff cards, QR codes or a time app, with a way to investigate suspected proxy clock-ins |
| Opening a server room or high-value store | May be justified, but needs all the 3.3.3 safeguards and should not rely on the face alone | Card plus PIN, in line with the multi-factor idea in clause 6.4 |
| Residents entering a condominium or estate | Start with options that store no biometrics, because residents can hardly refuse | Key cards, plate-reading barriers, one-time codes for visitors |
| Counting customers or measuring crowding | No need to know who anyone is | People counters that store no faces, or door sensors |
| Matching a watch list or following people across branches | High risk of misidentification and cross-site tracking; clauses 3.3.4 and 6.2.2 warn about both | Staff reviewing ordinary footage and using judgement, with a clear route to the police when there is an incident |
| Analysing customer mood or behaviour for advertising | Not without a lawful ground and clear notice; the PDPC's AI guideline lists a similar example as high risk | Aggregate sales and footfall reports that identify no one |
The PDPC's AI guideline from the same year gives an example of CCTV with face recognition in a shopping centre or public place, used to identify customers, analyse emotion or monitor safety. It puts the example among high-risk uses, says Section 26 must be followed strictly, and notes that in some cases the risk may be unacceptable. It too is a guideline, not law.
If the system scans the wrong person, who bears the consequences?
The person misread bears them first: marked absent, refused entry to a room, or called in for questions. Clause 3.3.5 therefore asks the organisation to assess the types of error and their consequences, not just the overall accuracy figure. Clause 6.2.4, on biometric performance, lists four kinds: accepting the wrong person, rejecting the right person, identifying the wrong person, and failing to detect or match in some conditions.
ค่าความเชื่อมั่น (Confidence Score) หรือผลการจับคู่ (Match) ไม่ควรถูกตีความว่าเป็นการยืนยันตัวบุคคลที่ถูกต้องโดยอัตโนมัติWhoever acts on scan results should know in advance that a screen saying '95 per cent match' (an invented figure for illustration) does not prove the person is the face's owner. Clause 6.4 recommends fallback measures for systems controlling high-value access and suggests more than one factor, such as a face together with a password, because systems can be fooled by photos or deepfakes.
How much a human must check before using an AI result, and how to design that step, is the subject of the companion piece AI camera alerts that are wrong: who is responsible and how much must a person check.
Does deleting the footage delete the face data too?
Not necessarily. Clause 3.3.9 says outright that deleting the original video does not automatically delete what the AI generated from it.
การลบภาพหรือวิดีโอต้นฉบับ ไม่ได้หมายความว่าข้อมูลที่เกิดจาก AI ถูกลบไปพร้อมกันโดยอัตโนมัติA face-scan system usually holds at least three separate layers. The first is the camera footage. The second is the face template the software extracted for matching. The third is the match log: times, match or no match, and the images used to compare. Each may sit somewhere different: on a device at the branch, on a central server, or in the vendor's cloud.
The guideline asks organisations to set retention separately for each data type and to know where each one is. Data that must be kept for legal purposes, audits or investigations should be separated and protected as appropriate. The guideline gives no number of days; the organisation has to decide from its own purpose.
- Before buyingAnswer the five clause 3.3.1 questions in writing, and ask the vendor where face templates are stored, who can reach them and how they are deleted.Clauses 3.3.1 and 3.3.3
- Before installingDecide whether to seek consent or rely on a Section 26 exception, and prepare an alternative for those who decline.PDPA Sections 26 and 19
- Before going liveRun a DPIA and a security risk assessment, and add the activity to your record of processing.Clause 3.3.8
- In useSpot-check match accuracy, review access logs for templates, and reassess whenever a new AI capability is added.Clauses 3.3.3 and 6.2.7
- When staff leave or the system is retiredDelete templates, match logs and inferred data on the schedule you set, and keep proof of deletion.Clause 3.3.9
Do we need a DPIA, and is it too much for a small business?
Clause 3.3.8 does not say a DPIA is needed in every case. It separates several assessments that should not be treated as the same thing: an AI system impact assessment, a data protection impact assessment (DPIA), a security risk assessment, and a fundamental rights impact assessment (FRIA), the last being a foreign regulatory reference point.
การประเมินผลกระทบจาก AI การประเมินผลกระทบด้านการคุ้มครองข้อมูลส่วนบุคคล และการประเมินความเสี่ยงด้านความมั่นคงปลอดภัยมีวัตถุประสงค์ที่เกี่ยวข้องกัน แต่ไม่ควรถูกถือว่าเป็นการประเมินประเภทเดียวกันThe same clause lets organisations link the assessments to avoid duplication, as long as purpose, scope, results and measures remain clear. For a small business that means you do not need three documents; one document that answers all three questions will do. The practical steps for finishing a DPIA are in RoPA and DPIA that actually get finished.
For biometric data an organisation already holds without realising it, such as scanned ID cards or fingerprints from an old time clock, see sensitive data you hold without knowing.
Clause 3.1.7 adds a guard against a common misreading: the level of safeguards should not be set from a single factor.
ไม่ควรกำหนดระดับจากปัจจัยเดียว เช่น การใช้ Facial Recognition การใช้ Cloud หรือจำนวนกล้องโดยไม่พิจารณาบริบทและผลกระทบโดยรวมThis cuts both ways. It would be wrong to conclude that any use of facial recognition means the strictest measures in every case, and equally wrong to conclude that cameras in a small shop need no thought at all. The guideline asks you to weigh purpose, data, AI capability and the consequences of error together. An organisation that already has written answers to the five questions above can do this itself.
In AIPDPA a face-scan activity can be entered in the RoPA and its DPIA opened in the same place. The demo account shows how the fields are filled before you decide to sign up.
Frequently asked questions
Is the NCSA AI-CCTV guideline a law?
No. Its foreword says it is only a preliminary recommendation without binding force and cannot replace any law, notification, rule, contract or other applicable requirement. PDPA Section 26 is law.
We already have a camera at the entrance. Do we need consent to start face scanning?
A plain camera and the extraction of a face template are different activities. The first collects ordinary personal data. The second is biometric data under Section 26, which needs explicit consent or one of that section's exceptions. Check with your own lawyer which applies to your case.
What if an employee refuses to be face-scanned?
Section 19 asks the controller to take freedom of consent into account as far as possible. The author's suggestion is to offer another way to clock in, such as a card or app, without penalising the employee, so that consent from those who agree carries real weight.
Who looks after the face data if the vendor runs the cloud?
Clause 3.3.11 asks organisations to know which data goes out, where it is stored and processed, who can access it and whether sub-processors are involved. The split of duties between controller and processor belongs in a data processing agreement, and a vendor that holds face templates deserves extra questions.
Do we have to use ISO/IEC 24745?
No. The guideline says it 'can be used as a reference framework' where relevant, and clause 3.2.7 says that using a standard does not replace the lawfulness, necessity and proportionality questions.
We are a small shop. Where do we start?
Write one page answering the five questions in clause 3.3.1, then check whether a way that stores no biometrics would do. If so, choose it. If not, and you really need face recognition, run a DPIA and work through the seven safeguards in clause 3.3.3.
Law and sources
- NCSA Thailand AI-Enabled CCTV Security Guidelines, version 1.0.0 (29 Sep 2026) — Clause 3.1.7 · 3.2.7 · 3.3.1–3.3.4 · 3.3.8–3.3.9 · 6.2.2 · 6.2.4 · 6.4
- Personal Data Protection Act B.E. 2562 (2019) — Section 19 · Section 24 (5) · Section 26
- PDPC guideline on the use of AI (2026)
Text in the "The text" boxes is copied word for word from AIPDPA's legal knowledge base, transcribed from the Royal Gazette and official documents; every edit is checked by the system against that base, character by character. English wording is an unofficial translation; the Thai text prevails. This article is general information, not legal advice for a particular case.

