A pictogram-only CCTV notice sign beside the glass entrance of a condominium lobby in soft morning light.
PDPA in practice

CCTV Signs, Privacy Notices and Footage Requests

The sign at the door says who is recording and why. A request to see footage needs a process, not just a sign. This article walks through both, following the NCSA guideline and PDPA.

Published 16 min readBy
In short

A CCTV sign and privacy notice is a two-layer message telling people who is recording, why, and where to read more. A request to see footage needs its own steps: verify identity, protect other people in the shot, and record the reasons. This article follows clauses 2.3.2 and 2.3.3 of the NCSA guideline with PDPA sections 23 and 30, for business owners and condominium managers, with sample sign wording and a decision table.

  • NCSA guideline clause 2.3.2 suggests layered notice: a short sign at the entrance plus a fuller privacy notice behind it.
  • Clause 2.3.2 says a sign should not be read as asking for, and automatically receiving, consent.
  • A person in the footage asking for their own image is exercising PDPA section 30 rights, with up to 30 days and protection for others in the shot.
  • When police, agencies, insurers or outsiders ask, clause 2.3.3 wants a record of the reason, approver, scope and method.
  • The guideline is advice with no binding force. The duties to notify and to answer requests come from PDPA and PDPC notifications.

Plenty of buildings have a CCTV sign. Far fewer can say what happens when someone walks up and says, 'I would like to see the footage of me.' Who takes the request, what do they check, and how is the video handed over? The sign and the request process belong together, because the sign implies that someone is answerable for the cameras.

For the general PDPA position on cameras in offices, shops and condominiums, read CCTV in the workplace. This article goes into what the new NCSA guideline adds: it treats the sign, the notice and the request as one process.

A note on quotations. The guideline has no official English translation yet, so its quotes appear in the Thai original, each followed by an English reading of our own. PDPA and the PDPC access notification are quoted in the unofficial English translations held in our law library.

What must you settle before putting up a sign?

Why you installed the camera. A sign can only be worded properly after the owner has answered that. Clause 2.3.1 sets out the order of thinking, before installation or before changing how the cameras are used.

ก่อนติดตั้งระบบ CCTV หรือเปลี่ยนแปลงลักษณะการใช้งาน องค์กรควรกำหนดวัตถุประสงค์ของการประมวลผลให้ชัดเจน และพิจารณาว่าการใช้ CCTV มีความจำเป็นและได้สัดส่วนกับวัตถุประสงค์ดังกล่าว หรือไม่
The text Thailand CCTV Security Guidelines (TCSG) v1.0.0 by the NCSA (guidance, not law) · Clause 2.3.1 Purpose, necessity and legal basisOur English reading: before installing CCTV or changing how it is used, the organisation should define the purpose clearly and consider whether CCTV is necessary and proportionate to it.

The clause asks you to work through a sequence: purpose, necessity of using cameras, the areas that must be recorded, the data needed, the retention period needed, and who needs access. That sequence matches the boxes the sign and notice must later fill. If you skip the early steps, the 'why' on the sign becomes a broad phrase that commits you to nothing.

ไม่ควรติดตั้งกล้องหรือเก็บรวบรวมข้อมูลเพียงเพราะเทคโนโลยีสามารถดำเนินการได้ และไม่ควรขยายขอบเขตการใช้งานเกินกว่าวัตถุประสงค์โดยไม่มีเหตุผลที่เหมาะสม
The text Thailand CCTV Security Guidelines (TCSG) v1.0.0 by the NCSA (guidance, not law) · Clause 2.3.1 (next paragraph)Our English reading: do not install cameras or collect data just because the technology can, and do not widen the use beyond the purpose without proper reason.

Clause 2.3 also treats the home separately. If an individual installs a camera purely for personal or family purposes, such as watching their own house, the guideline says it falls within the exception in section 4 (1) of PDPA. That exception does not mean footage can be published without limit, and cameras run by a condominium juristic person, a shop or an office are outside it.

The legal basis the owner chooses, such as legitimate interest or performance of a contract, is a case-by-case decision, and it belongs in the detailed notice as well. For help choosing one, see when consent is not needed under TDPG.

What should a CCTV sign contain?

The guideline suggests four items for the basic sign. The list of what the law requires you to tell people is longer, and must be given before or at the time of collection. PDPA section 23 is the source of that longer list.

In collecting the Personal Data, the Data Controller shall inform the data subject, prior to or at the time of such collection, of the following details, except the case where the data subject already knows of such details:
The text Personal Data Protection Act B.E. 2562 (2019) · Section 23, first paragraphItems (1) to (6) cover the purpose, the data and retention period, recipients, the controller's details, and the data subject's rights.
องค์กรควรจัดให้มีการแจ้งข้อมูลเกี่ยวกับการใช้ CCTV ตามกฎหมายและข้อกำหนดที่เกี่ยวข้อง โดยอาจใช้การแจ้งข้อมูลเป็นลำดับชั้น (Layered Notice) เพื่อให้บุคคลสามารถรับทราบข้อมูลสำคัญได้โดยง่ายและมีช่องทางสำหรับศึกษารายละเอียดเพิ่มเติม
The text Thailand CCTV Security Guidelines (TCSG) v1.0.0 by the NCSA (guidance, not law) · Clause 2.3.2 Signs and privacy notices (layered notice)Our English reading: the organisation should notify people about CCTV as the law requires, possibly in layers, so people can easily learn the key facts and have a route to more detail.
ตัวอย่างการแจ้งข้อมูล สามารถแจ้งข้อมูลผ่านป้ายแจ้ง (CCTV Notice) โดยข้อมูลในป้ายแจ้งเบื้องต้นอาจประกอบด้วย - การแจ้งว่าพื้นที่มีการใช้ CCTV - วัตถุประสงค์หลักของการใช้ CCTV - ชื่อหรือข้อมูลระบุตัวผู้รับผิดชอบหรือองค์กร - ช่องทางสำหรับศึกษารายละเอียดเพิ่มเติม
The text Thailand CCTV Security Guidelines (TCSG) v1.0.0 by the NCSA (guidance, not law) · Clause 2.3.2 Basic sign contentOur English reading: the basic sign may state that CCTV is in use, the main purpose, the name or identity of the responsible person or organisation, and a channel for more detail. In the source each item is a dashed list entry.
ประกาศความเป็นส่วนตัวฉบับรายละเอียดอาจครอบคลุมวัตถุประสงค์ ฐานในการประมวลผลประเภทข้อมูล ระยะเวลาการเก็บรักษา การเปิดเผยหรือผู้รับข้อมูล ผู้ให้บริการที่เกี่ยวข้อง สิทธิของเจ้าของข้อมูล และช่องทางติดต่อ ตามที่กฎหมายและบริบทกำหนด
The text Thailand CCTV Security Guidelines (TCSG) v1.0.0 by the NCSA (guidance, not law) · Clause 2.3.2 Detailed privacy noticeOur English reading: the detailed notice may cover purpose, legal basis, data types, retention, disclosure or recipients, service providers, data subject rights and contact channels, as the law and context require.

The two layers split the work cleanly. The sign must be readable at walking pace, so it carries only four things. Retention, recipients, system providers and data subject rights go into the detailed notice that the sign points to.

One caution: a sign does not make the recording lawful. Clause 2.3.2 says so directly, in the sentence an owner should remember best from this part of the guideline.

การมีป้ายแจ้ง ไม่ควรถูกตีความว่าเป็นขอและได้รับความยินยอมโดยอัตโนมัติ และไม่ได้ทำให้องค์กรสามารถนำข้อมูลไปใช้เพื่อวัตถุประสงค์อื่นได้โดยไม่ต้องพิจารณาความชอบด้วยกฎหมายและข้อกำหนดที่เกี่ยวข้องเพิ่มเติม
The text Thailand CCTV Security Guidelines (TCSG) v1.0.0 by the NCSA (guidance, not law) · Clause 2.3.2 (last paragraph)Our English reading: having a sign should not be taken as asking for and automatically receiving consent, and does not let the organisation use the data for other purposes without further considering lawfulness and related requirements.

In practice, footage recorded for safety cannot be redirected to check staff attendance or to feed marketing on the argument that 'there was a sign'. You go back to purpose and legal basis under clause 2.3.1 above.

How should the two-layer sign be worded?

The table below is a sample drafted by the author to show the shape. It is not text from the guideline or the Act, and it is not a standard wording that fits every site. Anything in square brackets must be replaced with your own facts, above all the number of days of retention, which must match what the recorder really does.

Sample two-layer notice wording (the author's example, adapt to your facts)
Layer 1: the sign at the areaLayer 2: the detailed notice
Where it goesNear the entrance, visible before people enter the covered area; a camera pictogram plus a short textThe page a link or QR on the sign opens, and a printed copy at the front desk or management office
Sample text'This area is recorded by CCTV for the safety of people and property. Responsible: [company or juristic person]. Contact: [phone or email]. Details and your rights: [QR].''We record [images / video / audio, if any] in [areas] for [purpose], relying on [legal basis]. Footage is kept for [__ days]. It may be disclosed to [categories such as police under the law, insurers, system providers]. You have legal rights, such as access to footage of yourself. Send requests to [channel].'
Must matchThe purpose you settled under clause 2.3.1What you actually do: retention days, recipients and request channels that really work
Common mistakesMounted inside the room, or too small to read while walking pastA QR that does not open, wording wider than practice, or never updated when the system changed

In a building with several entrances and common areas, use the same sign design everywhere and point every QR code to one notice. Change it once and every sign is correct.

For writing a notice people actually read, see a privacy notice people actually read. AIPDPA's public rights-request page comes with a link and a QR code you can print on the first-layer sign. You can see the real screens in the demo account.

Someone asks to see footage: what do you check before sending anything?

First, who is asking and in what capacity, because the answer differs. A person in the footage asking for their own image is exercising a right. Anyone else asking for footage of other people is asking you to disclose someone else's data. Clause 2.3.3 says to have a request process in place before the first request arrives.

องค์กรควรกำหนดกระบวนการรับ พิจารณา และดำเนินการเกี่ยวกับคำขอของเจ้าของข้อมูลที่เกี่ยวข้องกับข้อมูลจากระบบ CCTV ให้สอดคล้องกับกฎหมายและบทบาทขององค์กร
The text Thailand CCTV Security Guidelines (TCSG) v1.0.0 by the NCSA (guidance, not law) · Clause 2.3.3 Exercise of rights and disclosure to outsidersOur English reading: the organisation should set a process to receive, consider and act on data subjects' requests about CCTV data, consistent with the law and its role.
กระบวนการควรพิจารณาอย่างน้อยถึง - ผู้มีอำนาจรับเรื่อง พิจารณา และอนุมัติ - วิธีการยืนยันตัวบุคคลของผู้ยื่นคำขอ - วิธีการค้นหาและระบุข้อมูลที่เกี่ยวข้อง - สิทธิและข้อมูลของบุคคลอื่นที่ปรากฏในภาพ - การปิดบังหรือจำกัดการเปิดเผยข้อมูลของบุคคลอื่นเมื่อจำเป็น - วิธีการส่งมอบข้อมูลอย่างมั่นคงปลอดภัย - การบันทึกหลักฐานการพิจารณาและดำเนินการ
The text Thailand CCTV Security Guidelines (TCSG) v1.0.0 by the NCSA (guidance, not law) · Clause 2.3.3 What the process should considerOur English reading, seven points: who may receive, consider and approve; how to verify the requester's identity; how to search for and identify the data; the rights and data of other people in the footage; masking or limiting disclosure of other people's data when needed; how to hand over data securely; and recording the evidence of the decision and action.

The seven points follow the order of the real work: who takes the request, verify identity, find the footage, look at other people in it, mask if needed, hand it over safely, then write it down. The next table matches each type of requester with what to check first.

Who is asking, and what to check first (the author's decision aid, based on clause 2.3.3, PDPA section 30 and DSR notification clauses 7 and 8)
RequesterCheck before sendingWhere the check comes from
A person in the footage, asking for their own imageIdentity matches the person in the shot; time window and camera requested; whether others appear; how to mask them; how to deliver; complete within 30 daysPDPA section 30; DSR notification clauses 7 and 8; guideline clause 2.3.3
An authorised representative of the data subjectPower of attorney and identity documents of both parties as the DSR notification requires, then the same checks as aboveDSR notification (rules on acting through a representative and on identity)
Police or an investigating officerWritten request, the legal authority cited, the period and cameras asked for, send only what is asked, our approver, and a disclosure recordGuideline clause 2.3.3; see police requests for customer data
Another government agencySame approach as police: which legal power, what scope, and evidence of who approvedGuideline clause 2.3.3
An insurer or contract counterpartyThe contractual or legal basis cited, the data actually needed, and an approver; not a routine hand-over because they askedGuideline clause 2.3.3
Someone not in the footage, such as the owner of a damaged car or a neighbouring tenantA request to disclose other people's data, which needs a basis first. The safer route is to suggest filing a police report and giving the footage to the investigatorGuideline clause 2.3.3 (the police-report suggestion is the author's view)
Management or HR wanting footage for another purpose, such as disciplining staffDoes the purpose you notified cover it? If not, go back and review under clause 2.3.1Guideline clauses 2.3.1 and 2.3.2
A request with no date, time or camera, or where identity cannot be confirmedAsk the requester to amend or add documents; do not simply refuseDSR notification clause 7, second paragraph

The first row is the one owners meet most often and the one with the clearest legal rules. The rows below it rest on the guideline's principles, so the reader must add the detail of whatever law each requester relies on.

When may you refuse a request from someone who is in the footage?

Only where the law or a court order requires it, or where giving access would adversely affect the rights and freedoms of others. Almost every CCTV clip has other people in it, so this rule bites harder for cameras than for most data.

The Data Controller shall perform as requested in paragraph one. The request can be rejected only where it is permitted by law or pursuant to a court order, and such access and obtaining a copy of the Personal Data would adversely affect the rights and freedoms of others.
The text Personal Data Protection Act B.E. 2562 (2019) · Section 30, second paragraph

The PDPC notification on access and copies, B.E. 2569 (2026), which our library records as taking effect on 15 September 2026, spells this out in clause 8. It does not say to refuse the whole request. It says to do what can be done without undue harm to others.

In a case under paragraph one (2), the data controller shall act on the data subject's request so far as this can be done without an effect that may cause undue damage to the rights and freedoms of another person, having regard to the rights and interests of the data subject and the rights and interests of the other persons concerned taken together, and may erase, redact, or otherwise deal with the data so as not to disclose the part that would affect that other person.
The text PDPC Notification on rules for access to and obtaining copies of personal data B.E. 2569 (2026) · Clause 8, third paragraphThis paragraph refers back to paragraph one (2), the case where acting on the request would affect others.

For CCTV, this supports the common method of blurring or masking other people's faces before sending a clip, or cutting out irrelevant stretches. The text speaks of erasing, redacting or otherwise dealing with the data. If you do refuse, tell the requester with reasons and record the refusal in the register under section 39.

On identity, clause 7 of the same notification has the controller ask the requester to amend or add documents when identity cannot be confirmed, rather than refusing at once.

Where the data controller, on examination, finds that the particulars in the request or the documentary evidence accompanying it are incorrect or incomplete, or that it cannot be confirmed that the person submitting the request is the data subject exercising the right or the authorised representative, the data controller shall notify the data subject or the authorised representative in writing or by electronic means to amend or supplement the request or to submit further documentary evidence so that it is correct and complete, within a period prescribed by the data controller which must not be less than ten days.
The text PDPC Notification on rules for access to and obtaining copies of personal data B.E. 2569 (2026) · Clause 7, second paragraph (first part)

Cameras add a second layer to identity: the requester must really be the person in the shot. You can test that by asking the requester to state the time window, the place they walked through and what they were wearing, then searching on those details. It is wiser not to open a whole day of footage for the requester to pick through, because that quietly discloses other people (the author's suggestion).

When the data subject makes a request as in paragraph one, and such request cannot be rejected based on the reasons in paragraph two, the Data Controller shall fulfill the request without delay, but shall not exceed thirty days from the date of receiving such request.
The text Personal Data Protection Act B.E. 2562 (2019) · Section 30, fourth paragraph

Clause 10 of the notification also allows an extension of not more than a further 30 days where the volume of data is large or there is another necessary cause, with the reasons given to the requester. Footage that must be searched across many cameras and days might qualify, but it is a case-by-case call. The full counting rules are in answering access, erasure and objection requests on time.

From receipt to hand-over, in what order should you work?

The order below is drawn from the seven points in clause 2.3.3 and the DSR notification's steps, with one important addition from the author: protect the footage from overwriting from the day the request arrives.

  1. Day the request arrives
    Log the request: date received, requester and what they asked for. Place a temporary hold on the requested stretch of footage only (the author's addition, because the retention cycle may be shorter than the time needed to process the request).Clause 2.3.3 (who receives, and the record)
  2. Identity and request check
    Verify the requester and whether the request is complete; if not, ask them to amend it or send more documents.DSR notification clause 7
  3. Searching
    Search only the time window and camera the requester gave, and note which cameras and periods were searched.Clause 2.3.3 (finding and identifying the data)
  4. Checking for other people
    See whether others appear; mask or trim the part that would affect them, or refuse only that part with reasons.PDPA section 30, second paragraph; DSR notification clause 8
  5. Hand-over
    Deliver through a secure channel, for example a password-protected link that expires, or collection at the desk against ID, not an ordinary chat app (the methods are the author's examples).Clause 2.3.3 (secure delivery)
  6. No later than 30 days from receipt
    Close the case and record the decision, the approver, what was sent and what was masked, then lift the hold if there is no reason to keep the footage.PDPA section 30, fourth paragraph; clause 2.3.3 (the record)

The first step ties into retention. If the recorder keeps 14 days and a request arrives on day 13, the footage may be overwritten before anyone gets to search. For how to decide the number of days, see how many days of CCTV footage to keep and how much disk it takes.

What should you record when police or an insurer ask for footage?

Evidence that can be checked later: why it was sent, who approved, what was sent and how. This is the last paragraph of clause 2.3.3, and it differs from a data subject's request in that the requester is an outsider.

การเปิดเผยข้อมูลแก่ตำรวจ หน่วยงานของรัฐ คู่สัญญา บริษัทประกัน หรือบุคคลภายนอกอื่น ควรได้รับการพิจารณาตามกฎหมายและข้อกำหนดที่เกี่ยวข้อง และควรมีหลักฐานที่สามารถตรวจสอบได้ถึงเหตุผลผู้อนุมัติ ขอบเขตข้อมูล และวิธีการเปิดเผยตามความเหมาะสม
The text Thailand CCTV Security Guidelines (TCSG) v1.0.0 by the NCSA (guidance, not law) · Clause 2.3.3 (last paragraph)Our English reading: disclosure to police, government agencies, contract parties, insurers or other outsiders should be considered under the relevant law and requirements, with verifiable evidence of the reason, the approver, the scope of data and the method of disclosure, as appropriate.

This does not say whether to hand the footage over. It says to consider the relevant law and to write it down. How much weight a police letter carries, and which legal basis supports a disclosure, is covered in the article on police requests, which reads the PDPC's published consultation answers.

You can record each disclosure in the section 39 register or in a separate footage-disclosure log, provided it can be searched later. A good log has at least the date, the requester and agency, the matter cited, the cameras and period sent, the approver, the method, and the date the hold was lifted (column headings are the author's suggestion).

Which sign and request mistakes come up most often?

Putting up a sign and treating everyone as having consentedAgainst clause 2.3.2

The guideline says a sign should not be read as asking for and automatically receiving consent, and it does not open the door to other uses of the footage.

A broad purpose such as 'safety and management' on the sign, then using footage to check staffBack to clause 2.3.1

Clause 2.3.1 says not to widen use beyond the purpose without proper reason, and to review lawfulness before a new use.

A QR code that opens nothing, or opens text that does not match practiceThe first layer points to empty space

The sign must offer a route to more detail (clause 2.3.2), and PDPA section 23 requires the real details of the collection to be given.

Showing the requester the whole clip without masking other peopleRisks the rights of others

PDPA section 30, second paragraph, and DSR notification clause 8 require acting as far as possible without undue harm to others, which includes redacting that part.

Sending footage by a general chat app without noting what, to whom or who approvedMissing the evidence clause 2.3.3 asks for

The guideline calls for secure delivery and a record of the decision and action, including reason and approver when disclosing to outsiders.

A named person to receive requests, a short form, a disclosure register and a hold stepMatches clause 2.3.3

It covers every point the guideline asks a process to consider, from who may receive requests to recording the evidence.

What can you start within a week?

  1. Write the purpose of each group of cameras first, then draft the sign, following the order in clause 2.3.1.
  2. Draft a first-layer sign with the four items from clause 2.3.2: that CCTV is in use, the main purpose, who is responsible, and where to read more.
  3. Build the detailed notice that the sign points to, with the retention days matching what the recorder really does.
  4. Name the person who receives requests and the approver, with deputies, and make a short request form asking for date, time, camera and how identity will be confirmed.
  5. Agree how other people's faces will be masked (who does it and with what software) and how footage will be delivered securely.
  6. Keep a register of requests and disclosures that covers both data-subject requests and requests from police or insurers.
  7. Rehearse once with a made-up request, timing it from receipt to delivery, and check that it fits within 30 days and that the footage is not overwritten before you find it.

Frequently asked questions

Does putting up a CCTV sign mean passers-by have consented?

No. Clause 2.3.2 of the NCSA guideline says a sign should not be read as asking for and automatically receiving consent. A sign is a way to give the notice required by PDPA section 23. The legal basis for recording must be assessed separately.

What should a CCTV sign say?

Clause 2.3.2 suggests four basic items: that CCTV is in use, the main purpose, the name or identity of the responsible party, and a channel for further detail. Other details, such as retention period, recipients and data subject rights, go in the detailed notice.

A customer asks to see footage that shows them. Must you allow it?

It is an access request under PDPA section 30. You must act without delay and within 30 days of receipt. You may refuse only as the law or a court order permits and where access would harm others' rights, but DSR notification clause 8 asks you to do what you can, such as masking or trimming other people.

Someone who is not in the footage asks to see it because their car was hit or something went missing. Must you show it?

That is not a data subject right. It asks you to disclose other people's data, which needs a basis. Clause 2.3.3 says to consider the relevant law and keep evidence of reason and approver. The safer route, in the author's view, is to suggest a police report and give the footage to the investigator.

Is the NCSA CCTV guideline binding?

No. It describes itself as a preliminary recommendation with no binding force. It is useful as a guide, but the duties to notify and to answer requests come from PDPA and the PDPC notifications.

Should you record it when footage goes to police?

Clause 2.3.3 asks for verifiable evidence of the reason, approver, data scope and method of disclosure, as appropriate. It is a recommendation, but a record lets you answer if the people in the footage ask later or if you are reviewed.

Law and sources

  1. Thailand CCTV Security Guidelines (TCSG) v1.0.0 by the NCSA (guidance, not law) — Clause 2.3 · Clause 2.3.1 · Clause 2.3.2 · Clause 2.3.3
  2. Personal Data Protection Act B.E. 2562 (2019) — Section 23 · Section 30
  3. PDPC Notification on rules for access to and obtaining copies of personal data B.E. 2569 (2026) — Clause 7 · Clause 8

Text in the "The text" boxes is copied word for word from AIPDPA's legal knowledge base, transcribed from the Royal Gazette and official documents; every edit is checked by the system against that base, character by character. English wording is an unofficial translation; the Thai text prevails. This article is general information, not legal advice for a particular case.

Do it in the system

Phuwara Krobtaku

Who stands behind this guide?

Written by the AIPDPA legal team · Content owner: Phuwara Krobtaku, Attorney-at-law · Thai Barrister-at-Law · technology & intellectual property counsel

Lawyer's licence no. 477/2558 · Thai Barrister-at-Law · LL.M. in Intellectual Property & IT Law (Gold Medal)

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